[Report] The ROI of AI in the banking and insurance sectors in Europe
![[Report] The ROI of AI in the banking and insurance sectors in Europe](https://www.zelros.com/wp-content/uploads/2025/02/Forum-Gen-AI-Report-EN-1-770x510.webp)
The economic potential of generative AI is massive. According to Goldman Sachs, it could boost annual productivity by 1.5%, generating an additional $7 trillion in economic value over the next decade. McKinsey goes even further, estimating that GenAI could add up to $7.9 trillion per year to the global economy.
On February 11, 2025, the Zelros Annual AI Forum for Banking and Insurance was held in Paris as part of the Global AI Summit. This event brought together speakers and attendees, ranging from executives to operational staff, from top banks and insurance companies.
The event highlighted the growing need for knowledge sharing, use cases, budgeting strategies, and governance related to AI in general and GenAI specifically in the financial sector.
AI is now a key strategic tool for large companies aiming to improve efficiency, personalize services, and enhance digital transformation. However, challenges remain, particularly concerning the return on investment (ROI) of AI solutions.
“Developing a generative AI solution that works in 60% of cases is extremely easy and accessible to everyone. But developing one that is 100% reliable, compliant with regulations and safety standards, and then deploying it on a large scale is a real challenge. This is where the experts come in.”— Damien Philippon.
