In the most recent webinar, we showcased two concrete use cases of LLMs in insurance in response to the rapidly evolving insurance landscape, where climate risks, inflation, and changing regulations present constant challenges. Agility and cost efficiency have become increasingly essential for insurers to gain competitive advantages. In this blog, we want to elaborate more about one of the two features: the magic recommendations, a feature that sets Zelros apart in the realm of generative AI and insurance vertical SaaS. The magic recommendations were also rated 5/5 during our webinar when the audience was asked, “Would the magic recommendation feature be useful for your team?”. Beyond the definition and the feature explanation, we will enter the Zelros Studio, our ready-to-use platform behind the magic recommendation that empowers your business users to configure, adjust, and modify with ease and speed.

Why Agility in Insurance

Agility in the insurance sector is more than just a competitive advantage; it’s a necessity. Agents and advisors are expected to bring in new policies while adapting quickly to new market conditions, whether that’s adjusting to regulatory changes, responding to climate-related risks, or managing the impacts of inflation. Traditional methods often rely heavily on IT departments to customize and deploy solutions, slowing down the process and increasing costs. With the magic recommendations feature, Zelros flips this model on its head by providing a no-code Studio where marketing, business, and technical teams can manage their projects independently and together. This not only reduces development costs but also speeds up time-to-market, allowing insurers to stay ahead of the curve.

What are the “Magic Recommendations”?

The Magic Recommendations feature is designed to empower insurance agents with personalized recommendations for upselling and cross-selling insurance products to their policyholders. Leveraging advanced LLMs, this feature dynamically generates or selects the most relevant recommendations based on content certified by Zelros financial services experts in the Studio. The content of a recommendation varies depending on the topics, the products, the segment, the persona, the risk profile, etc. It’s not a script; instead, agents will find help on which questions to ask to open or deepen the discussion, key points about the offerings, factual information (such as statistics), and persuasive selling points. Whether the agents are looking to identify better protection opportunities for clients, suggest targeted questions, or offer relevant coverage options, the “Magic Recommendations” deliver the right information at the right time.

Fully customizable, the recommendations can cater to the specific needs of each carrier and insurance products. This seamless integration into any CRM system ensures that agents always have access to the most relevant insights, enhancing client interactions and strengthening relationships through personalized advice. Keep engagements fresh, relevant, and impactful with “Magic Recommendations,” and provide clients with the best possible recommendations on insurance and banking protection and prevention. 

How do LLMs select or generate insurance recommendations? Fuzzy Matching!

The LLM is able to connect contextual elements with the content of recommendations  (e.g: Children aged 13 and 16 years old <> teens) to select or generate the right content for a specific profile.

Why is it a game-changer?

Previously, our clients were already familiar with “Business Rules Recommendations” – static, pre-defined suggestions triggered by specific criteria set within the Studio. They prioritize actions based on factors like customer data and business objectives, ensuring relevant and timely suggestions for insurance products or services. With the Magic Recommendations feature, the business teams can avoid starting from scratch and use the recommendations instantly. A great way to ensure a wide range of recommendations and foster engagement from both agents/advisors and clients is by offering diverse and personalized suggestions. This approach not only keeps interactions fresh and relevant but also strengthens client relationships through tailored advice.

What is Zelros Studio, and what does the configuration process of the magic recommendations entail? 

The Zelros Studio is the admin console for configuring and making modifications. It helps business administrators set up connections between different data sets and import magical recommendations. You can see the interface and how to set up the solution in the demo below:

A Collaborative and User-Friendly Platform

Zelros Studio offers a collaborative environment where experts can manage projects without extensive IT intervention. The platform’s user-friendly interface facilitates easy activation, real-time modifications, and monitoring of recommendation catalogs. This capability is crucial for insurers needing to launch new products or adjust risk assessment rules quickly.

Ready to Transform Your Business? Experience the power of “Magic Recommendation” and see the difference it can make in your insurance business today! 

Book a demo